Despite lukewarm reception toward The Walking Dead: Daryl Dixon: The Book of Carol, there is one group of individuals who have praised the show: SEO experts.
“Bravo to the Walking Dead,” said Liz White, a self-proclaimed SEO Expert, Marketing Influencer, and AI Virtuoso. In a sprawling LinkedIn post, she wrote that “There hasn’t been this big a step forward since we started harvesting and selling user data. AMC has pushed the envelope, and it’s up to us to deliver.”
AMC was quick to capitalize on the attention, heaping praise on what some have called a masterclass in outreach.
“In our post-scarcity society, attention is a premium” explained Chief Content Officer of The Walking Dead, Former Showrunner of Seasons 4 to 8, Executive Producer of Fear the Walking Dead, The Walking Dead: World Beyond, and The Walking Dead: The Ones Who Live, and eternally despised figure in the fandom Scott Michael Gimple. “That’s why we built our latest product solely based on its potential to rank first on Google.”
When asked if this was an attempt to artificially direct traffic to their show, Scott disagreed. “We put a lot of genuine love and care into crafting this franchise,” he explained, writing an emotional moment for a character with the express purpose of killing them off a minute later. “We value the support the fans have shown us over the years. We just want to make sure new people can find us.”
There has been a lot of heated debate online surrounding the ethics and effectiveness of building a brand solely around its SEO potential.
“This is another hammer in the coffin of independent media,” claimed indie director Eddie Gilderflower. “Just because I wrote the name of my series in a dead, forgotten language, I’m unfairly penalized in search engine rankings. All so multi-billion dollar companies can make a few extra bucks. It’s outrageous and unfair.”
At press time, Scott Gimple announced a massive crossover event entitled AMC’s Fear The Walking Dead Who Live in the World Beyond, Daryl Dixon Doomsday Endgame.
