LOS GATOS — Netflix co-CEO Ted Sarandos announced today the streaming service is expanding on the “Skip Intro” button by introducing a “Skip to Where Series Gets Good” button, according to a press release.
“We did research and found that 80% of the time members weren’t looking at the screen during episodes which were often referred to as ‘just okay.’ This confirmed to us that people really wanted to skip to where a show gets good,” the usually tight-lipped Sarandos shared. “Our goal was to make this as simple as possible while also giving flexibility to those members who want to suffer through the bad television we’ve created.”
Sarandos went on to discuss the implications of the new button and what it means for the future of Netflix.
“When Peacock folds and Universal comes groveling back, you’ll be able to skip through season one of The Office, season one of Parks & Rec, and straight to the middle seasons of Friends,” Sarandos said, rubbing his hands together menacingly. “Members of course can also use the button on Netflix originals. I personally won’t be doing this, but if members feel so inclined, they can press the button to skip the entirety of Emily in Paris and just watch the credits.”
Sarandos also shared some disappointing news for Netflix members related to the new button.
“The tech behind this is very sophisticated. We have the best engineers working on it day and night. For that reason, members will see a small price increase in about an hour,” Sarandos said. “There will be an additional price increase for each consecutive hour after that.”
At press time Sarandos had just announced a fifth season of his favorite show of all time, Emily in Paris.
