Across Bluesky, X – the Everything App, Facebook, and Instagram, the usual profile pictures of the LGBTQ+ community are changing to drab and dreary corporate logos. The change was made at exactly 12:00am on June 1st and is expected to revert at 11:59pm on June 30th.
One user, Nando Vidal, said the change was in honor of Pride Month.
“We at Nando Vidal Incorporated recognize the past contributions of corporate America to the queer community and wish to celebrate them,” Vidal said in an image posted to their profiles signed with a block letter ‘V’. “We want the CEOs, CFOs, and other members of the C-suite community to know they matter.”
Trans Rights activist Madison Blair further elaborated, stressing the need to uplift the less fortunate people of the world, especially one of the world’s most persecuted minorities.
“In these trying times, CEOs face many hardships such as overseeing mass layoffs, restructuring, and even threats to their lives,” said Blair in a jpeg of white text on a black background. “We at MaddyBlairBear intend to use this month to remember these courageous souls through this magnanimous gesture of changing our profile image for exactly 43,200 minutes.”
The move seemed to garner a mixed reaction from followers, with many skeptical of the sincerity in the gesture. Others, particularly those who aren’t executives of companies, were more positive.
“I think it’s a wonderful thing,” Janet White, aka SoccerMomster98 wrote on X, “as a corporate ally myself, I know how important it is to spread awareness. What better way to do that than changing Twitter PFPs?” White later deleted the post and apologized for deadnaming X, saying she was ‘trying to do better’.
At press time, many of the users who changed their profile picture have admitted they’ve never donated or volunteered to help corporate causes, claiming the profile picture was enough.
