LOS ANGELES – Hollywood insiders reveal Rebel Moon’s marketing budget has been spent mostly on reminding people that it isn’t a Star Wars movie.
“Yes, it looks like Star Wars,” said Zak Snyder, the movie’s director and co-writer. “It started life as an R-rated Star Wars idea but when Lucasfilm rejected it, we thought we would do rewrites and make it something wholly original while making sure to mention Star Wars in all of our interviews prior to release. That way, people know that it isn’t Star Wars, even though it sorta looks like Star Wars. It’s not Star Wars.”
Entertainment websites and trades have been releasing a lot of articles that remind people that, yes, Rebel Moon with its setting, bad guys being the Imperium, and apparent use of lightsabers does look like Star Wars, it definitely isn’t.
“We’ve been making sure to keep that clickbait flowing,” said ScreenRant’s Bobby Binder. “Star Wars fans and Snyder fans are two of the most easy to aggravate fandoms on Earth so pitting them against each other is easy. Having headlines about how one producer actually said ‘F**k Star Wars’ set both fandoms at each other’s throats which was just music to my cold, dead, clickbait-writing heart.”
Marketing agency, 3Dimensionz, were tasked with promoting the movie which hits theaters in December.
“Yeah, we had a hell of a task on our hands,” said Sheila White, head of design. “We wanted to showcase this new sci-fi world while making sure people knew it wasn’t Star Wars even though things like making the tagline of the movie ‘There are no heroes. Only rebels.’ seems like something a Star Wars movie would have. I mean, even the title Rebel Moon sounds like a spin-off Star Wars novel. But, Zak Snyder told me it’s not Star Wars and we need the public to know that which has been our job for the past 12 months. But dude, I gotta say, this whole thing feels super Star Wars-y. Just saying.”
Lucasfilm have yet to comment, seemingly happy that someone is still making Star Wars movies when they can’t seem to work it out themselves.
