NEW YORK — In an effort to draw larger amounts of millennials into their flagship NYC store, Nintendo of America has begun dangling classic GameCube game discs from a long fishing rod and watching as the instant hit of nostalgia lures people inside, per multiple reports.
“Yeah, I’ve fallen victim to it more than once, I’m ashamed to admit,” millennial Todd Waters stated to reporters. “I just saw the original GameCube disc of The Legend of Zelda: The Wind Waker suspended there in midair, taunting me to just reach out and grab it, and before you know it I was inside the store. They really got me, haha! Leave it to Nintendo to get creative with their marketing practices, you know? Anyway, once I was inside, I figured I might as well pick up a copy of Super Mario Bros. Wonder. I’d been meaning to try it out, anyway.”
Onlookers have been completely baffled by the public display, in awe of the tactic’s high rate of success, according to sources familiar with the matter.
“This is really embarrassing for them,” said Hannah Hammond, a local Gen Z-er. “Oh, what, they have a disc of Paper Mario: The Thousand-Year Door or Luigi’s Mansion presented to them and they just can’t help themselves? Honestly, that’s pretty pathetic. Ope, hold on one sec, there’s news about Mario Kart World. I have to go.”
Nintendo of America president Doug Bowser released a statement regarding the issue.
“Here at Nintendo, we’re always trying to bring in new generations of fans with quality games, while not losing sight of the folks that got us to where we are today,” wrote Bowser, in a post shared on the company’s Nintendo Today! app. “That’s why dangling these GameCube games from a fishing pole is one of our key tentpoles for this year. We want to make sure millennials know we’re still thinking about them, not only through offering classic Nintendo titles like Super Mario Sunshine on the Switch and Switch 2 for $79.99 a pop, but also by actively encouraging their business in real life. And as you can see, it looks like business is booming.”
At press time, an ambulance was called after a millennial hit their head on a street pole while following a moving GameCube disc of Pokémon Colosseum towards the Nintendo store.
