LEBANON, Tenn. — Cracker Barrel Old Country Store has announced a battle pass for their Peg Game that players can purchase for in-store rewards, according to a company press release.
“A lot of our patrons are of the older variety, and we think the launch of the battle pass for the Peg Game will help bring back some of the younger generation who used to come in with their parents,” Bryan Jackson, a 4 Star Cracker Barrel spokesman, said in the announcement. “They can even play online with the new web version of Peg Game and fill their battle pass out that way. When they start earning free biscuits, fried apples, or a discount in our General Store it will incentivize them to come back into our restaurants to redeem those rewards.”
Bobby Pease, a longtime gamer and patron of Cracker Barrel, spoke to reporters about the announcement.
“I’ve said for years that Cracker Barrel’s Peg Game is the Tetris of Southern style roadside restaurant puzzle games,” Pease said. “Knowing I can play when I’m eating an Uncle Herschel’s Favorite at one of their restaurants or on their website and it all goes toward the battle pass is a great value. I’m only ten levels away from completing it and getting a free rocking chair.”
Popular streamer CornPoneKilla has signed a sponsorship deal with Cracker Barrel to promote the new program, and shared his thoughts online.
“My fans have known what a fan I am of the Peg Game and Cracker Barrel in general for a long time now, so signing this deal was a no brainer. Free hash brown casserole for life? Yes please!,” CornPoneKilla said. “I think this is the beginning of a new era for Cracker Barrel. As if their delicious homestyle cooking wasn’t incentive enough to get people to walk through their doors and soak up the wholesome environment; With the battle pass they have something capable of competing with Fortnite and Apex Legends in their toolbelt.”
At press time, Bobby Pease was seen outside the nearby Mt. Vernon Cracker Barrel carrying his new rocking chair to his vehicle.
